Digital Media Marketing

Mumbai- Lower Parel, Maharashtra, India

Qualifications & Skills:
Must Have:
· Graduate/Post Graduation degree in marketing or a related field
· 2 to 3years work experience in digital marketing
· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
· Solid knowledge of website analytics tools (e.g., Facebook Ad. Manager, Google Analytics, NetInsight, Omniture, WebTrends)
· Working knowledge of ad serving tools (e.g., DART, Atlas)
· Experience in setting up and optimizing Google Adwords campaigns
· Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in online marketing and measurement.

Role & Responsibilities
· With a strong grasp of current marketing tools and strategies- leading integrated digital marketing campaigns from concept to execution.
· Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
· Design, build and maintain our social media presence
· Measure and report performance of all digital marketing campaigns, and assess against goals.
· Identify trends and insights, and optimize spend and performance based on the insights.
· Brainstorm new and creative growth strategies
· Plan, execute, and measure experiments and conversion tests
· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
· Be able to understand human & human behaviour.
· Collaborate with agencies and other vendor partners
· Evaluate emerging technologies.

Office Timings- 10 am to 7 pm

*Closer to the event we work on weekends too*